RAVENFLOW CEO TO SHARE BEST PRACTICES FOR SPEEDING SOFTWARE TIME-TO-MARKET AT PROJECT WORLD NATIONAL FLAGSHIP EVENT
Dr. Joe Marasco will Explore Role of Requirements Validation in Driving Software Project Success
ANAHEIM—Project World and World Congress for Business Analysts—November 16, 2007—
Ravenflow, the leader in requirements authoring and validation tools that speed software project time to market, today announced that president and CEO, Dr. Joe Marasco, will present a session on best practices for speeding requirements validation and improving software project success at the
Project World & World Congress for Business Analysts conference, taking place this week at the Disneyland Hotel located in the Disneyland Resort in Anaheim, Calif. Dr. Marasco’s presentation is scheduled today, Friday, November 16, at 2:45 p.m. Details are as follows:
| Who: | Dr. Joe Marasco, President and CEO, Ravenflow |
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| What: | "Best Practices for Identifying Requirements Errors and Improving Software Project Success." Track 8: The BA & The Enterprise |
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| Where: | Project World and World Congress for Business Analysts, Disneyland Hotel, Disneyland Resort, Anaheim, Calif. |
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| When: | Fri., Nov. 16, 2007, 2:45-3:45 p.m., PT |
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In this session, which is part of “The Business Analyst & The Enterprise” track, Dr. Marasco will discuss how business analysts, project managers and other key stakeholders can leverage collaborative approaches to requirements validation that not only help identify potentially debilitating errors, but also shorten project lifecycles and improve application time-to-market. Attendees will learn the latest techniques—including the use of requirements visualization tools—for delivering high quality software to end users as fast as possible.
Dr. Marasco is a 35-year software industry veteran and author of
The Software Development Edge: Essays on Managing Successful Projects, published in 2005 by Addison-Wesley. Prior to taking the helm at Ravenflow, he served as senior vice president of Rational Software Corporation until it was acquired by IBM in 2003. He is a frequent presenter at software development industry events.
About Project World & World Congress for Business Analysts
Produced by IIR Conferences, ProjectWorld & World Congress for Business Analysts is geared directly to the overall discipline and rigor of project management and business analysis at both a micro and macro level. Experts will share their insight in a program that includes concurrent session tracks and keynote presentations, as well as extended workshops and learning labs.
About Ravenflow
The award-winning
Ravenflow accelerates application project time-to-market by reducing the time required for all stakeholders to approve requirements, reducing developer rework due to requirements errors, and by generating test cases automatically. Business analysts and stakeholders across all industries depend on Ravenflow's Requirements Authoring and Validation Environment (
RAVEN) ) to quickly visualize and validate the software requirements. RAVEN integrates seamlessly with the Microsoft Visual Studio and IBM Rational platforms.
Ravenflow is based in Emeryville, CA; for more information, please visit
www.ravenflow.com.
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All products mentioned in the release are trademarks or registered trademarks of Ravenflow. All other trademarks, trade names, and/or product names are used solely for the purpose of identification and are the property of their respective owners.
Press Contacts:
Adam Frankl
Vice President, Marketing, Ravenflow
adam.frankl@ravenflow.com
Robyn Fernsworth
Kickstart Consulting for Ravenflow
rfernsworth@kickstartconsulting.com
415-925-0909