RAVENFLOW CEO TO PRESENT TECHNIQUES FOR IMPROVING SOFTWARE REQUIREMENTS QUALITY AT PROJECTWORLD

Dr. Joe Marasco will Discuss How Project Teams Can Reduce Errors and Generate More Precise Requirements

BOSTON, ProjectWorld Conference, June 21, 2007—Ravenflow, the only company delivering automated requirements validation for application development organizations, today announced that president and CEO Joe Marasco will present a session on best practices for requirements quality at the ProjectWorld & World Congress for Business Analysts conference, taking place this week at the Marriott Copley Place in Boston. Marasco’s presentation, "The Value of Getting Requirements Right," is scheduled today, Thursday, June 21, at 3:45 p.m. Details are as follows:

Who:	Dr. Joe Marasco, President and CEO, Ravenflow
What:	"The Value of Getting Requirements Right"
Where:	ProjectWorld & World Conference for Business Analysts, Marriott Copley Place, Boston, Mass.
When:	Thursday, June 21, 2007, 3:45-5:00 p.m., ET

Why is it so difficult to get requirements right? In his session, Marasco will answer this question and explore best practices for improving requirements precision and accuracy, focusing on processes for requirements development that improve collaboration between business and IT project stakeholders. He will also discuss the results of a survey by Requirements Development Journal that looks at how organizations are addressing requirements development and the specific challenges they face. Attendees will learn more about the shortcomings of common specification techniques; bridging the translation gap between text-based business-use cases and the visual modes preferred by developers; and how to detect and correct errors before coding begins.

Produced by IIR Conferences, ProjectWorld & The World Congress for Business Analysts is geared directly to the overall discipline and rigor of project management and business analysis at both a micro and macro level. Experts will share their insights in a program that includes six concurrent session tracks and keynote presentations, as well as extended workshops and learning labs. More information can be found at: http://www.iirusa.com/projectworldregional/16863.xml

Marasco is a 35-year software industry veteran and author of The Software Development Edge: Essays on Managing Successful Projects, published in 2005 by Addison-Wesley. Prior to taking the helm at Ravenflow, he served as senior vice president of Rational Software Corporation until it was acquired by IBM in 2003.

About Ravenflow
The award-winning Ravenflow is revolutionizing the way that software requirements and business processes are developed and validated. Because requirements errors are the primary cause of project failure and budget and schedule overruns, enterprises need to detect and correct requirements errors early. Ravenflow's Requirements Authoring and Validation Environment (RAVEN) automatically generates visual models from plain English text. Customers across all business sectors, including ADP, Charles Schwab, Citco, Kaiser Permanente and the World Savings Bank are using RAVEN to deliver software developed for the most valid and precise business requirements. For more information or a free white paper on early detection of requirements errors, please visit www.ravenflow.com.


All products mentioned in the release are trademarks or registered trademarks of Ravenflow. All other trademarks, trade names, and/or product names are used solely for the purpose of identification and are the property of their respective owners.

Press Contacts:

Adam Frankl
Vice President, Marketing, Ravenflow
adam.frankl@ravenflow.com

Robyn Fernsworth
Kickstart Consulting for Ravenflow
rfernsworth@kickstartconsulting.com
415-346-5260