RAVENFLOW CEO TO ADDRESS IMPORTANCE OF REQUIREMENTS VALIDATION AT BETTER SOFTWARE CONFERENCE
Noted Author and Industry Veteran will Explore how Organizations can Attack the #1 Cause of Software Project Failure by Correcting Requirements Errors
EMERYVILLE, Calif. - June 20, 2006 - Ravenflow, the only company delivering automated requirements validation for application development organizations, today announced that CEO Joe Marasco will present a session entitled, "Bridging the Gap Between Business Requirements and Software Application Delivery" at the Better Software Conference and Expo, being held June 26-29 at the South Coast Hotel & Casino in Las Vegas, Nev. His session will explore tools that organizations can use to automate the creation and validation of software requirements, enabling development teams to correct errors - the #1 cause of software project failure - before coding begins.
Details on Marasco's presentation are as follows:
| Who: |
Joe Marasco, Chief Executive Officer, Ravenflow |
Topic:
|
"Bridging the Gap Between Business Requirements and Software Application Delivery" |
Where:
|
Better Software Conference & Expo, South Coast Hotel & Casino, Las Vegas, Nev. |
| When: |
Thursday, June 29, 2006 from 1:30 p.m.-2:30 p.m. PDT |
A 35-year software industry veteran, Dr. Marasco's experience ranges from product development and sales, to marketing and operations. His recent book,
The Software Development Edge: Essays on Managing Successful Projects, published in 2005 by Addison-Wesley, delivers "in the trenches" expertise on managing software projects. Throughout his career, Dr. Marasco has been cognizant of the importance of improving requirements quality early in the development process, and his current leadership role at Ravenflow is focused on revolutionizing the way that software requirements and business processes are developed and validated.
Produced by
Better Software Magazine, StickyMinds.com and Software Quality Engineering (SQE), the Better Software Conference & Expo brings together software professionals from across the industry to explore the latest in development technologies, trends and best practices. Five keynote sessions, 17 in-depth tutorials and more than 40 concurrent sessions cover a wide range of topics including Agile development, Scrum, traditional development, requirements, metrics, estimating, and project management.
About Ravenflow
Ravenflow is revolutionizing the way that software requirements and business processes are developed and validated. Because requirements errors are the primary cause of project failure and budget and schedule overruns, enterprises need to detect and correct requirements errors. Ravenflow's Requirements Authoring and Validation Environment (RAVEN) automatically generates visual models from plain English text. Customers across all business sectors, including ADP, Charles Schwab, Citco, Kaiser Permanente and the World Savings Bank are using RAVEN to deliver software developed for the most valid and precise business requirements.
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All products mentioned in the release are trademarks or registered trademarks of Ravenflow. All other trademarks, trade names, and/or product names are used solely for the purpose of identification and are the property of their respective owners.
Press Contacts:
Adam Frankl
Vice President, Marketing, Ravenflow
adam.frankl@ravenflow.com
Robyn Fernsworth
Kickstart Consulting for Ravenflow
rfernsworth@kickstartconsulting.com
415-346-5260