RAVENFLOW CEO TO ADDRESS REQUIREMENTS QUALITY AT IBM RATIONAL SOFTWARE DEVELOPMENT CONFERENCE
Noted Author and Industry Veteran will Explore Real-World Models for Developing Requirements Asynchronously with Software
EMERYVILLE, Calif. - May 31, 2006 - Ravenflow, the only company delivering automated
requirements validation for application development organizations, today announced
that CEO Joe Marasco will present a session entitled, "Dealing with Requirements
Change: From the Waterfall to the IBM Rational Unified ProcessŪ and Beyond"
at IBM Rational Software Development Conference 2006 being held June 4-8 at
the Walt Disney World Swan and Dolphin Resort in Orlando, Fla. The session
will explore real-world models for addressing requirements change and ensuring
requirements quality throughout the software development process.
Details on Marasco's presentation are as follows:
| Who: |
Joe Marasco, Chief Executive Officer, Ravenflow |
Topic:
|
"Dealing with Requirements Change: From the Waterfall
to the IBM Rational Unified ProcessŪ and Beyond" |
Where:
|
IBM Rational Software Development Conference, Walt Disney
World Swan and Dolphin Resort, Orlando, Fla. |
| When: |
Monday, June 5, 2006 from 4:00 p.m.- 5:00 p.m. EDT |
A 35-year industry veteran, Dr. Marasco has been involved in nearly every aspect of the software industry, from product development and sales, to marketing and operations. His recent book,
The Software Development Edge: Essays on Managing Successful Projects, published in 2005 by Addison-Wesley, delivers "in the trenches" expertise on managing software projects. Throughout his career, Dr. Marasco has been cognizant of the importance of improving requirements quality early in the development process, and his current leadership role at Ravenflow will be instrumental in revolutionizing the way that software requirements and business processes are developed and validated. Marasco is also an expert on the IBM Rational Unified Process, having served as senior vice president of Rational Software Corporation until it was acquired by IBM in 2003.
The IBM Rational Software Development Conference brings together more than 2,500 professionals from around the world and get in tune with the latest in software development. This year's conference program includes more than 250 technical sessions, 20 birds-of-a-feather discussions, and "VIP backstage" access to IBM Rational's leading development and technical gurus.
About Ravenflow
Ravenflow is revolutionizing the way that software requirements and business processes are developed and validated. Because requirements errors are the primary cause of project failure and budget and schedule overruns, enterprises need to detect and correct requirements errors. Ravenflow's Requirements Authoring and Validation Environment (RAVEN) automatically generates visual models from plain English text. Customers across all business sectors, including ADP, Charles Schwab, Citco, Kaiser Permanente and the World Savings Bank are using RAVEN to deliver software developed for the most valid and precise business requirements.
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All products mentioned in the release are trademarks or registered trademarks of Ravenflow. All other trademarks, trade names, and/or product names are used solely for the purpose of identification and are the property of their respective owners.
Press Contacts:
Adam Frankl
Vice President, Marketing, Ravenflow
adam.frankl@ravenflow.com
Robyn Fernsworth
Kickstart Consulting for Ravenflow
rfernsworth@kickstartconsulting.com
415-346-5260