RAVENFLOW CEO TO PRESENT AT 4TH ANNUAL
MONTGOMERY TECHNOLOGY CONFERENCE
Dr. Joe Marasco to Outline Ravenflow's Vision for Improving
Software Development Success
EMERYVILLE, Calif.—March 5, 2007—Ravenflow, the only company delivering automated requirements validation for application development organizations, today announced that President and CEO Dr. Joe Marasco will be presenting at the 4
th Annual Montgomery Technology Conference, held March 6-7, 2007 in Santa Monica, Calif. Marasco’s presentation will outline Ravenflow’s business model and vision for revolutionizing the way that software requirements are defined, communicated and validated.
"Research shows that more than two thirds of all software projects initiated fail to meet goals and that requirements errors are the number one cause, costing U.S. businesses over $30 billion annually," says Marasco. "In attacking the problem of requirements quality, Ravenflow is addressing a market that, up until now, has been largely overlooked — presenting us with a significant market opportunity to have a tangible impact on business operations."
Details on Dr. Marasco's presentation are as follows:
| Who: | | Joe Marasco, President and CEO, Ravenflow |
| What: | | Montgomery Technology Conference |
| Where: | | The Fairmont Miramar Hotel, Santa Monica, Calif. |
| When: | | Tuesday, March 6, 2007, 8:00-8:30 a.m. PDT |
Marasco is a 35-year software industry veteran and author of The Software Development Edge: Essays on Managing Successful Projects, published in 2005 by Addison-Wesley. Prior to taking the helm at Ravenflow, he served as senior vice president of Rational Software Corporation until it was acquired by IBM in 2003.
The Montgomery Technology Conference gathers a highly select group of 850-plus venture, private equity, public institutional investors and senior technology executives from around the world. Conference highlights include 90 top quality private companies and 50 industry-leading public companies, as well as industry keynotes and panels focusing on the technology business.
About Ravenflow
The award-winning Ravenflow is revolutionizing the way that software requirements and business processes are developed and validated. Because requirements errors are the primary cause of project failure and budget and schedule overruns, enterprises need to detect and correct requirements errors early. Ravenflow’s Requirements Authoring and Validation Environment (RAVEN) automatically generates visual models from plain English text. Customers across all business sectors, including ADP, Charles Schwab, Citco, Kaiser Permanente and the World Savings Bank, are using RAVEN to deliver software developed for the most valid and precise business requirements.
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All products mentioned in the release are trademarks or registered trademarks of Ravenflow.All other trademarks, trade names, and/or product names are used solely for the purpose of identification and are the property of their respective owners.
Press Contacts:
Adam Frankl
Vice President, Marketing, Ravenflow
adam.frankl@ravenflow.com
Robyn Fernsworth
Kickstart Consulting for Ravenflow
rfernsworth@kickstartconsulting.com
415-346-5260